Smarter.
Faster.
Sharper.
AI-driven workflow platform for
business and financial service providers.
Users
Years of sector experience
All your core processes.
One solution.
Together, we take your service further.
Blinqx’s AI-driven platform brings together the core processes for your services, automates & optimizes your daily workflow and ensures the best service to your customer.
They too work with Blinqx‘s solutions
Blinqx is here for you
For business and financial
service providers with ambition.
Insurance & Mortgage
Discover eBlinqx for Insurance & Mortgage: integrated solution for the best advice and optimal customer contact.
Accountancy & Tax
Build your strategic advisory function with our Accountancy & Tax suite: choose the modules and systems that meet your needs.
Legal
Experience Blinqx Legal’s digitization capabilities to make your practice even more efficient and faster.
Finance
Make your finance teams more productive and future-proof with transparency and insight. From control function to trusted advisor.
HR
Make your HR organization smarter and future-proof. Digitize your personnel processes and create space for people, culture and growth.
Consultancy & Agency
Organize all of your consulting firm’s business processes, from initial client contact to timekeeping and financial accounting.
Blinqx is here for you
The power of AI in every working day
AI changes not only your daily operations, but also the needs of your customers. They want even more speed, efficiency, reliability and support. That’s why we offer AI solutions that optimize your core processes. So that you continue to exceed customer expectations.
Meet eBlinqx WorQX.
eBlinqx WorQX is your new digital workspace where all your daily workflows are connected. Including smart recommendations and extensions to make your work even easier.
Grow
with us!
At Blinqx, we work daily with over 600 colleagues to further grow our organization, industry and clients. In 4 years, we have built together a top-5 player in the Netherlands. And it doesn’t stop there! That is why we are always looking for enthusiastic, entrepreneurial and hands-on team players who want to help build our success.
Work locations in the Netherlands & Belgium
Grow
with us!
Entrepreneurship is in our DNA. And we like to do that together with like-minded people. Whether you are a founder looking for a next step in your growth, a family business looking for a partner to expand or an entrepreneur looking to accelerate: with Blinqx you will grow further.
As part of Blinqx, you join a club of go-getters who continue to build together. Where entrepreneurs are at the helm, and subject specialists provide wind in the sails.
Blinqx entrepreneurs
From entrepreneurs,
for entrepreneurs.
Meet Chris, Ruud, Ynze and Jelke, the founders of Blinqx! Together they have 40 years of experience in B2B software development and entrepreneurship, including Fiscaal Gemak, Unit4 and Exact. With personal commitment and enormous drive, they work with our team to further grow both Blinqx and the tech sector and our clients.
Years of experience
Launch of Blinqx
Ruud van der Kruk
Founder & CEO
Ynze Sipkema
Founder & CAIO
Chris Ouwinga
Founder & Chair Supervisory board
Jelke Jansen
Meet
management.
Our people work as one team to grow our business. That is the power of Blinqx. With the support and leadership of our management team, they can grow and perform every day. Our management team consists of experienced tech entrepreneurs and senior leadership from various industries and companies. This mix of entrepreneurship and experience makes us perfectly equipped to work with our enthusiastic team to realize Blinqx’s growth ambitions.
Ruud van der Kruk
Founder & CEO
Ynze Sipkema
Founder & CAIO
Peter Kruithof
CFO
Tom Dehouck
COO
Soelimen Lafkiri
Chief Commercial Officer
Insights
The latest news and all relevant insights about Blinqx in one place.
The 5 skills that make the difference in an AI-first organization
More and more organizations are profiling themselves as AI-first. But those who look beyond the tooling see that the real…
Focus is the new speed: fewer AI initiatives, more impact
There is one pattern I see in many B2B SaaS companies when it comes to AI. And it’s not lack…
AI-first is the bottom line. Organizational strength determines who wins.
2025 was the year of the wake-up call for many B2B SaaS companies. AI is no longer an option. We…
CreditDevice and Blinqx continue together
Blinqx, provider of cloud software solutions for service professionals, welcomes the CreditDevice team as part of Blinqx Finance. CreditDevice offers…
UX as a foundation for agentic product teams
Agentic AI changes not only what software can do, but more importantly how responsibility is shared between humans and systems.…
AI success starts with user behavior, not technology
You can have the smartest AI in your software. If your intended users don’t trust it, don’t understand it, or…
Five lessons from a year of AI-first leadership
2025 was the year when AI definitely went from promise to practice. Not just technologically, but especially organizationally and strategically.…
From point solution to modular platform
Drie vragen aan Blinqx ondernemers Jelke Jansen en Peter Hager over samen ondernemen in de Accountancy sector. The accounting software…
AI in R&D: revolution or hot air?
AI in R&D is often presented as a technology that radically transforms software development: developing 10 times faster, replacing teams…
AI-first product organization: what to do differently?
The biggest impact of AI within B2B SaaS is often sought in models, agents and automation. But in practice, the…
Building AI into B2B SaaS without chunks
Building AI is easy. Building AI well is not. Any CTO who has taken a proof-of-concept to production knows the…
What do successful B2B SaaS leaders do differently in their AI adoption?
The B2B SaaS market has only two types of players: those who embed AI into their core, and those who…
(HOW) Are you coming out of the AI experimentation phase?
AI is at the top of virtually every B2B SaaS company’s strategic agenda. Yet many initiatives remain stuck in experiments:…
How do you build an AI-first organization?
AI is no longer future music. It is daily reality at Blinqx. Yet I notice that many people still see…
Five steps to train your AI agent for maximum customer value
AI agents rarely fail because of technology. They fail because the AI is not properly controlled and tuned. Because even…
5 Custom GPTs for your AI-first marketing team
Working AI-first. So how do you make that practical for your team? B2B marketing is in a state of flux.…
Leadership & AI: why pace beats perfection
Legal, accounting, insurance, consulting: sectors that run on knowledge, data and advice. Precisely the sectors where B2B SaaS software is…
AI should not gamble: the lesson for B2B SaaS
During my college days, I had a set strategy on exams. Some of the questions I knew for sure. The…
AI-first R&D: five habits for success
How to manage your R&D team to make AI truly impactful. Most AI projects in B2B SaaS fail. Not because…
AI literacy: essential for your product team and indispensable for everyone
An AI training course for developers and product owners? Check. But what is your marketing department actually doing with AI?…
Practical AI guide for tech leaders in B2B SaaS
AI is not an end. It is a means to create value. for your customers, your team and your product.…
Still following, or already leading? AI approach for B2B SaaS leaders
On sector transformation, leadership and building an AI-first foundation. By Ruud van der Kruk, CEO Blinqx AI changes everything in…
AI-first. What does that do to your organization?
On learning, trying and keeping direction towards an AI-first work environment “We’re going to work AI-first.” That sentence falls somewhere…
From AI hype to customer success
What to look out for when integrating AI into your existing solution By Ynze Sipkema, Chief AI Officer Blinqx BIy…
How your culture ensures team engagement
Jessy Antonis – recently on board as a recruiter at Blinqx, is on a Quest to get to know the…
The role of culture in driving innovation
What is the role of culture in fostering innovation? Jessy Antonis – recently on board as a recruiter at Blinqx,…
Stimulating creativity & innovation for business growth
Jessy Antonis – recently on board as an in-house recruiter at Blinqx, is on a Quest to get to know…
Blinqx strengthens management team to accelerate growth ambitions and innovation
Barendrecht – April 1, 2025 Blinqx, provider of cloud software solutions for business and financial service providers including mortgage &…
Meet the entrepreneur: Marco Kok
For Marco Kok, consulting is second nature. He has been translating complex issues into practical solutions since 1996: a talent…
Blinqx and GeoDynamics join forces to accelerate international growth ambitions
Barendrecht, The Netherlands – January 7, 2025 Blinqx, a provider of cloud software solutions for small and medium-sized enterprises, corporates…
The 5 most important KPIs for customer centricity in SaaS
Customer focus in SaaS goes beyond politeness or quick responses. It is a continuous process of data-driven improvements to better…
AI in your financial closing processes: more grip in less time
At Blinqx, we develop SaaS solutions with the future in mind. And AI today is inseparable from this future. Martijn…
Customer retention in SaaS: the key to growth
In episode 5 of Business TalQX – the Podcast, Victor ter Beke and Tom Dehouck discuss how the Bow-Tie model…
Blinqx welcomes FinRust
Barendrecht, the Netherlands – Aug. 28, 2024 Blinqx, provider of software solutions for SMBs, corporates and service organizations, welcomes the…
The 5 Pillars of Sustainable Growth in the SaaS Industry
In the fourth episode of the Blinqx Business TalQX podcast, Jos Gritter of Hg Capital and Peter Kruithof, CFO of…
Collaboration among SaaS players boosts growth opportunities accountancy sector
The accountancy market is constantly changing; tightness in the labor market continues and at the same time the demand for…
Security & compliance: new legislation puts B2B SaaS on edge
Security & compliance: New legislation puts B2B SaaS on edge The third episode of Business TalQX – the podcast discussed…
Interview With Blinqx’s Founders
Who are the entrepreneurs who founded Blinqx? What roles do they play within Blinqx today? And how do they see…
‘No industry is changing faster than software’
Blinqx is a club that goes fast, which I like. But when you go that fast, you have to have…
Creating value with AI in SaaS – practical examples & tips
Creating value with AI in B2B SaaS – practical examples and tips How do you create value with AI in…
Successful entrepreneurship in B2B SaaS – what does it take?
The SaaS world is a highly competitive industry with a tremendous amount of developments. Blinqx CEO Ruud van de Kruk…
Joris Van Der Gucht Senior Advisor and shareholder Blinqx
In this role, he will establish Blinqx as a key player in the Belgian market and apply his sector knowledge…
How Blinqx Leverages AI Opportunities
At Blinqx, we’ve been working with AI and machine learning for years—think of solutions like Hyarchis’s KYC lifecycle management. But…