Grow further with Blinqx

See which entrepreneurs have gone before you

Together, we take your business forward.

Blinqx joins forces of the best mission-critical software companies within carefully selected industries to provide the best customer solutions. We are always looking for like-minded entrepreneurs in B2B SaaS with the best software for the sectors we serve: Financial Intermediary, Professional Services (Accountancy, Legal, Consultancy & Agency) and Finance & HR.

From and for entrepreneurs.

Ruud, Ynze and Jelke: the entrepreneurs behind Blinqx. They already started automating administrative processes during their studies, from their background in accountancy. In 2021, they started a new adventure to renew the fragmented market for financial intermediaries. Blinqx was born.

More about the founders

What Blinqx does for your growth.

Stay at the helm yourself.

Take ownership of your organization, your people and your growth.
Work with the Blinqx team that understands you and helps you move forward. Experience the power of a larger network without losing your independence or company culture.

Join a network of driven entrepreneurs.

Growing your own business sometimes comes with challenges. That’s what you want to talk about with like-minded people. Within Blinqx, we’re teaming up with 20+ entrepreneurs in B2B SaaS to foster growth and share knowledge.

Accelerate your growth with the right support.

Each company that becomes part of the Blinqx family gains access to central expertise and specialties. In the areas of commercial growth, AI, tech, finance, legal and HR. This way, as an entrepreneur, you can continue to do what gives you energy: business.

Commerce

Positioning & brand strategy
Marketing automation & AI SEO strategy
Telemarketing
Sales & marketing best practices
Customer success initiatives

Positioning & brand strategy

Marketing automation & AI SEO strategy

Telemarketing

Sales & marketing best practices

Customer success initiatives

Product & AI

AI hub & Competence center
Platform integration & cross-sell
SSO functionalities
Agentic AI

Tech & Cyber

Technical roadmap guidance
In-house R&D centers
Cyber security best practices
ISO support
Cloud migration best practices

Legal

Support for customer, supplier and partner contracts
Optimization of standard contract documentation
Strengthening privacy & ESG framework

International growth

Local support for BE/DACH
Growth of local entrepreneurs
Support for international partnerships

Talent & Organization

Culture and employee satisfaction
Support in attracting/retaining talent
Talent pool
Development programs

Projects & M&A

First 100-day program
Support for strategic plans
Investments and partnerships
Best practices for consulting

Finance & Business intelligence

Data insights and management information
Access to cost-saving procurement deals
Automating back-office processes

Blinqx, an AI-first platform.

As born entrepreneurs, we are now working together with 20+ entrepreneurs to grow Blinqx for Financial Intermediary, Professional Services and Finance & HR. Together we scale and innovate our solutions and way of working from an AI-first approach. Every entrepreneur within Blinqx gets direct access to advanced technology, data and expertise from the central AI expertise hub. This helps your business operate more efficiently, accelerate product development, capitalize on opportunities and achieve sustainable growth.

The entrepreneurs
who went before you.

From Simplicate to GeoDynamics, from Finly to HoorayHR – founders choose Blinqx because it accelerates their growth and respects their entrepreneurship.

Together with Blinqx, we have strengthened our marketing and sales approach. Where before we were mainly focused on inbound, we have now – with their support – built a powerful content and outbound strategy, reinforced with telemarketing. This helps us to put our proposition more sharply in the market, to actively reach new customers and to structurally accelerate our growth targets.

Peter Hager, Founder & CEO Simplicate

Part of Blinqx since 2024

Since becoming part of Blinqx, we have strengthened our commercial organization in Belgium and are building on our growth in Germany with their support. Blinqx brings just the right combination of entrepreneurship and scalable expertise, allowing us to accelerate our international ambitions and further deepen our solutions for HR professionals.

Stijn Stragier, Founder & MD GeoDynamics

Part of Blinqx since 2025

I wasn’t thinking about selling yet, when Ruud (founder Blinqx) suggested an open conversation. Gradually I noticed how well our visions and entrepreneurial drive matched. As part of Blinqx, we now reach many more entrepreneurs and can accelerate the realization of our vision – making data accessible to every organization – within all sectors of the Blinqx portfolio.

Mirjam van Kooten, Founder & CEO Hippoline

Part of Blinqx since 2024

The collaboration with Blinqx accelerated our mission to future-proof financial intermediaries. Just look at eBlinqx for Insurance & Mortgage: Thanks to the combined forces, we have created a comprehensive platform for the industry. Blinqx allows me to fully reignite my passion for customer-centric innovation and personal as well as business growth.

Joost Heijligers, Founder Finly

Part of Blinqx since 2021

Since becoming part of Blinqx, we have built a scalable go-to-market organization and sharpened our product and value proposition, including a brand relaunch. As a result, we combine Blinqx’s technological clout and hands-on entrepreneurship with our expertise: we serve law firms faster and with more value.

Ruud Pepping, Manager BaseNet

Part of Blinqx since 2023

When we HoorayHR launched, one thing was clear: Business owners deserve HR software that really works, without unnecessary resistance or complexity. The collaboration with Blinqx provides us with the scale and technology to make this simpler, smarter and more impactful. Together we can unburden entrepreneurs, improve their HR processes streamline and grow faster.

Theo Schroen, Founder & CEO HoorayHR

Part of Blinqx since 2025

What appealed to me immediately was the click with the founders of Blinqx. We share the same entrepreneurial mentality: see opportunities, build and keep going. In this way we can accelerate our mission with FinRust and – with the scale and expertise of Blinqx – help advisors guide their clients better. And just as important: it feels good that we are really doing business together.

Marco Kok, Founder Finrust

Part of Blinqx since 2024

Does your company fit into this approach?

This is how we do business together.

When you enter Blinqx, you don’t step into a company – you step into a club of go-getters who continue to build together. Where entrepreneurs are at the helm, and Blinqx specialists provide wind in their sails.

Within the Blinqx family, we link our knowledge, share energy and bring together software solutions that move the market forward. That’s what makes us Blinqx.

What we are looking for

Shared values and a good bond of trust as the basis of cooperation.

Software within one of our existing or adjacent sectors.

Modern, cloud-native and AI-ready technology.

Clear product-market fit and growth ambition.

Profitable or near break-even.

Highly predictable recurring revenue and customer loyalty.

Who we partner with

Founders looking to professionalize and grow their software business.

Entrepreneurs who are ready for their next phase - whether that is acceleration or handing over responsibility to their team.

Owners who want to refocus on product and innovation, supported by a strong management team.

Family businesses seeking a partner to help build on their success.

We really do business together with the companies that join Blinqx. We want them to continue to grow in what they do well, and we accelerate that with our support.

Ruud van der Kruk, CEO Blinqx

Our shared DNA

What we stand for

Human Centered

You are not alone. You join a network of like-minded entrepreneurs who help and strengthen each other.

Smart Rebels

As an entrepreneur, you still set the course; Blinqx steers for further growth through cross-fertilization and sparring.

Ambitious

You get a platform that accelerates your growth and helps your team take the next step.

Frequently Asked Questions

Hide first

What type of entrepreneurs is the Blinqx family for?

For software entrepreneurs who want to professionalize and grow further – commercially, product-wise and/or internationally.

What does working with Blinqx look like in practice?

We work together on goals you care about – such as go-to-market, product development or data / AI. You remain an entrepreneur; we bring extra clout.

What support can I expect as part of Blinqx?

You will have access to experienced specialists (product, marketing & sales, data, AI, HR, finance) best practices, tooling and a network of fellow entrepreneurs.

How does Blinqx look at my brand and team?

Your brand and team are the foundation of our common future. We strengthen what is already there and help build on that with knowledge, experience and resources.