Barendrecht – April 1, 2025

Blinqx, provider of cloud software solutions for business and financial service providers including mortgage & insurance advisors, finance & HR managers, lawyers & lawyers, accountants and business service providers, is proud to announce the strengthening of its management team. Blinqx is taking another step in its ambitious growth strategy by appointing four – internally recruited – new leaders who will play a crucial role in further building cross-sell opportunities, fostering synergies across the rapidly expanding Blinqx portfolio and accelerating the Blinqx-wide rollout of AI solutions.

With the strengthening of its management team and the expansion of its internal collaboration, Blinqx aims for further growth, focusing on optimizing the customer experience across the breadth of its solutions, accelerating the development and rollout of AI-driven solutions and strengthening its position in key markets.

Tom Dehouck has been appointed Chief Operating Officer (COO), joining the Blinqx group board of directors, with ultimate operational responsibility for all Blinqx segments. In this role, he will focus on accelerating internal collaborations and implementing strategic initiatives that will further drive Blinqx’s growth. With his previous experience as Managing Director of multiple Blinqx companies, he will, among other things, further strengthen the synergy between the various Blinqx segments and realize cross-sell opportunities between the companies. The focus will be on leveraging the power of AI to support clients in digital transformation and value creation. This will not only strengthen current services, but also enable Blinqx to further establish itself as an AI-driven software brand for business and financial service providers.

Tom will be supported by Victor ter Beke, who as Director Strategic Initiatives will focus on project managing Blinqx-wide growth initiatives. Victor was active last year as Managing Director of Blinqx Insurance & Mortgage where he made his mark in bringing together one powerful organization behind the eBlinqx solution. With his project-driven experience, Victor will play a key role in his new role within Blinqx in fostering growth, making connections and enhancing collaboration between the various companies within the Blinqx portfolio.

Auke Dirkmaat is appointed Managing Director of Blinqx Insurance & Mortgage. Here he can use his in-depth market knowledge of the insurance & mortgage market gained as CEO of Hyarchis (part of Blinqx) and previously as Sales Director at Ockto. As an industry expert, Auke will drive the progress and implementation of new eBlinqx developments within Blinqx V&H, with a specific focus on increasing customer satisfaction and promoting customer growth.

Finally, Michel Jongboer will lead Hyarchis (part of Blinqx). Michel will use his many years of expertise in the mortgage and accountancy world to further grow these two units within Hyarchis, as well as further their collaboration with Blinqx Insurance & Mortgage and Blinqx Accountancy & Tax. With his background in strategy and innovation, he is committed to creating customer benefits by integrating and further rolling out newly developed AI features within the existing Hyarchis solutions.

“We are extremely pleased with this strengthening of our management team,” said Ruud van der Kruk, CEO of Blinqx. “With these new appointments – effective immediately – we take the next step in the growth of Blinqx, where we will further expand both our internal collaboration and our customer-facing solutions. This will allow us to exploit new opportunities, especially in the area of cross-sell across all Blinqx companies and the Blinqx-wide integration of AI into our solutions. This will not only benefit our customers, but also further strengthen our market position.”