Barendrecht, the Netherlands – Aug. 28, 2024

Blinqx, provider of software solutions for SMBs, corporates and service organizations, welcomes the FinRust team as part of Blinqx Verzekering & Hypotheek. FinRust provides a software solution for advisors that makes financial planning accessible to more Dutch people.

With the FinRust software solution, the financial advisor has the means in hand to provide individuals and entrepreneurs with low-threshold information and advice on the pension situation, wealth accumulation, annuity expiration, death risk and disability. This makes financial planning accessible to every client of the advisory office.

FinRust was founded in 2016 by Marco Kok, Robert-Jan Vugts and Kees-Jan Evers with the mission “Everyone deserves financial insight.” Why that mission? Provisions from the government and employer often prove insufficient and financial insight is necessary to make good choices.

Ruud van der Kruk, CEO Blinqx: “We are very happy to welcome FinRust to the Blinqx family. As entrepreneurs, Marco, Kees-Jan and Robert-Jan have created a smart solution that is used and appreciated by more than 450 advisory offices in the Netherlands. For Blinqx Insurance & Mortgage, FinRust adds low-threshold financial planning to the total solution and thus offers advisors the opportunity to provide better and more complete advice.”

Marco Kok, FinRust founder: “As part of Blinqx, we expect to offer even more Dutch people access to financial planning through an advisor. Also, with the scale of Blinqx, we have a strong basis for further development of the FinRust platform and for combinations of solutions that help the advisor provide faster and better advice. I am very happy that together with Kees-Jan and Robert-Jan I was able to bring something that started as an idea to what it is today. We look forward to working with our Blinqx colleagues on the next steps!”

Want to know more about FinRust? Watch a short video about FinRust software solutions here