business software for forward thinkers
AI-first approach for growth and success of business and financial services companies.
Hi, we are Blinqx
Blinqx is a provider of software solutions that empower service professionals in their growth and success. Blinqx’s state-of-the-art and AI-first developed software digitizes and optimizes the processes of more than 200,000 users in Europe. Blinqx serves service industries, including mortgage & insurance advisors, finance & HR managers, lawyers & lawyers, accountants and business service providers.
Satisfied users
Key sectors
Enthusiastic colleagues
Software for forward thinkers
Blinqx connects the most advanced software solutions into a total solution for business and financial service providers. Thus, we provide centralized access to the best SaaS solutions in specialty sectors, combined with our years of experience and expertise in the industries we serve.
Our software solutions are for:
Grow with us!
At Blinqx we work daily with over 600 colleagues to further grow our organization, the software sector and our clients. With more than 10 offices in the Netherlands and some in Europe, we are growing fast! Therefore, we are always looking for enthusiastic, entrepreneurial and hands-on team players who want to help build our success.
From entrepreneurs,
for entrepreneurs
Meet Chris, Ruud, Ynze and Jelke, the founders of Blinqx! Together they have 40 years of experience in software development and entrepreneurship, including Fiscaal Gemak, Unit4 and Exact. With personal involvement and enormous drive, they work with our team to further grow both Blinqx and the industry and our clients.
Chris Ouwinga
Founder
(Supervisory Board)
Ruud van der Kruk
Founder & CEO
Ynze Sipkema
Jelke Jansen
Founder & Managing Director Accountancy
Insights
The latest news and all relevant insights about Blinqx in one place.
UX as a foundation for agentic product teams
Agentic AI changes not only what software can do, but more importantly how responsibility is shared between humans and systems.…
Read more
AI success starts with user behavior, not technology
You can have the smartest AI in your software. If your intended users don’t trust it, don’t understand it, or…
Read more
Five lessons from a year of AI-first leadership
2025 was the year when AI definitely went from promise to practice. Not just technologically, but especially organizationally and strategically.…
Read more
From point solution to modular platform
Drie vragen aan Blinqx ondernemers Jelke Jansen en Peter Hager over samen ondernemen in de Accountancy sector. The accounting software…
Read more
AI in R&D: revolution or hot air?
AI in R&D is often presented as a technology that radically transforms software development: developing 10 times faster, replacing teams…
Read more
AI-first product organization: what to do differently?
The biggest impact of AI within B2B SaaS is often sought in models, agents and automation. But in practice, the…
Read more
Building AI into B2B SaaS without chunks
Building AI is easy. Building AI well is not. Any CTO who has taken a proof-of-concept to production knows the…
Read more
What do successful B2B SaaS leaders do differently in their AI adoption?
The B2B SaaS market has only two types of players: those who embed AI into their core, and those who…
Read more
(HOW) Are you coming out of the AI experimentation phase?
AI is at the top of virtually every B2B SaaS company’s strategic agenda. Yet many initiatives remain stuck in experiments:…
Read more
How do you build an AI-first organization?
AI is no longer future music. It is daily reality at Blinqx. Yet I notice that many people still see…
Read more
Five steps to train your AI agent for maximum customer value
AI agents rarely fail because of technology. They fail because the AI is not properly controlled and tuned. Because even…
Read more
5 Custom GPTs for your AI-first marketing team
Working AI-first. So how do you make that practical for your team? B2B marketing is in a state of flux.…
Read more
Leadership & AI: why pace beats perfection
Legal, accounting, insurance, consulting: sectors that run on knowledge, data and advice. Precisely the sectors where B2B SaaS software is…
Read more
AI should not gamble: the lesson for B2B SaaS
During my college days, I had a set strategy on exams. Some of the questions I knew for sure. The…
Read more
AI-first R&D: five habits for success
How to manage your R&D team to make AI truly impactful. Most AI projects in B2B SaaS fail. Not because…
Read more
AI literacy: essential for your product team and indispensable for everyone
An AI training course for developers and product owners? Check. But what is your marketing department actually doing with AI?…
Read more
Practical AI guide for tech leaders in B2B SaaS
AI is not an end. It is a means to create value. for your customers, your team and your product.…
Read more
Still following, or already leading? AI approach for B2B SaaS leaders
On sector transformation, leadership and building an AI-first foundation. By Ruud van der Kruk, CEO Blinqx AI changes everything in…
Read more
AI-first. What does that do to your organization?
On learning, trying and keeping direction towards an AI-first work environment “We’re going to work AI-first.” That sentence falls somewhere…
Read more
From AI hype to customer success
What to look out for when integrating AI into your existing solution By Ynze Sipkema, Chief AI Officer Blinqx BIy…
Read more
How your culture ensures team engagement
Jessy Antonis – recently on board as a recruiter at Blinqx, is on a Quest to get to know the…
Read more
The role of culture in driving innovation
What is the role of culture in fostering innovation? Jessy Antonis – recently on board as a recruiter at Blinqx,…
Read more
Stimulating creativity & innovation for business growth
Jessy Antonis – recently on board as an in-house recruiter at Blinqx, is on a Quest to get to know…
Read more
Blinqx strengthens management team to accelerate growth ambitions and innovation
Barendrecht – April 1, 2025 Blinqx, provider of cloud software solutions for business and financial service providers including mortgage &…
Read more
Meet the entrepreneur: Marco Kok
For Marco Kok, consulting is second nature. He has been translating complex issues into practical solutions since 1996: a talent…
Read more
Blinqx and GeoDynamics join forces to accelerate international growth ambitions
Barendrecht, The Netherlands – January 7, 2025 Blinqx, a provider of cloud software solutions for small and medium-sized enterprises, corporates…
Read more
The 5 most important KPIs for customer centricity in SaaS
Customer focus in SaaS goes beyond politeness or quick responses. It is a continuous process of data-driven improvements to better…
Read more
AI in your financial closing processes: more grip in less time
At Blinqx, we develop SaaS solutions with the future in mind. And AI today is inseparable from this future. Martijn…
Read more
Customer retention in SaaS: the key to growth
In episode 5 of Business TalQX – the Podcast, Victor ter Beke and Tom Dehouck discuss how the Bow-Tie model…
Read more
Blinqx welcomes FinRust
Barendrecht, the Netherlands – Aug. 28, 2024 Blinqx, provider of software solutions for SMBs, corporates and service organizations, welcomes the…
Read more
The 5 Pillars of Sustainable Growth in the SaaS Industry
In the fourth episode of the Blinqx Business TalQX podcast, Jos Gritter of Hg Capital and Peter Kruithof, CFO of…
Read more
Collaboration among SaaS players boosts growth opportunities accountancy sector
The accountancy market is constantly changing; tightness in the labor market continues and at the same time the demand for…
Read more
Security & compliance: new legislation puts B2B SaaS on edge
Security & compliance: New legislation puts B2B SaaS on edge The third episode of Business TalQX – the podcast discussed…
Read more
Interview With Blinqx’s Founders
Who are the entrepreneurs who founded Blinqx? What roles do they play within Blinqx today? And how do they see…
Read more
Blinqx welcomes Scan Sys
By going into business together, we can start to achieve joint growth
Read more
‘No industry is changing faster than software’
Blinqx is a club that goes fast, which I like. But when you go that fast, you have to have…
Read more
Creating value with AI in SaaS – practical examples & tips
Creating value with AI in B2B SaaS – practical examples and tips How do you create value with AI in…
Read more
Successful entrepreneurship in B2B SaaS – what does it take?
The SaaS world is a highly competitive industry with a tremendous amount of developments. Blinqx CEO Ruud van de Kruk…
Read more
Joris Van Der Gucht Senior Advisor and shareholder Blinqx
In this role, he will establish Blinqx as a key player in the Belgian market and apply his sector knowledge…
Read more
How Blinqx Leverages AI Opportunities
At Blinqx, we’ve been working with AI and machine learning for years—think of solutions like Hyarchis’s KYC lifecycle management. But…
Read more